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Charme Design is a custom-furniture studio specializing in handcrafted, made-to-measure pieces that combine functionality, aesthetics, and personalization. With the goal of increasing their online visibility and turning their website into a real acquisition channel, the company partnered with Dark n’ Black Agency to build and strengthen their digital presence through a project focused on SEO and blog content production.
Before the project began, Charme Design was dealing with low online visibility and a very limited amount of website traffic. The main challenge was to turn the site, which had barely been used as a demand generation channel, into a relevant and effective platform to attract new customers.
In addition, since the website had been developed by another company, its rigid structure created technical limitations that required creativity and adaptability from the Dark n’ Black team.
For over 14 years, Charme Design Custom Furniture has been turning dreams into unique spaces with high-quality, custom-built furniture. Our motto, “Your dream starts here,” reflects our commitment to exceeding expectations through thoughtful design, functionality, and a truly personalized customer experience.
To overcome the obstacles and reach the proposed goals, Dark n’ Black Agency implemented a strong content production strategy focused on SEO. Each blog article was carefully planned to combine the client’s interests with the search opportunities identified in the market.
The content plan followed two main pillars: reinforcing the services and unique strengths of Charme Design and capturing traffic from people searching for terms like “custom furniture”, “planned furniture”, and “planned kitchen”, especially in local searches.
Other relevant actions included:
The entire strategy aimed to deliver value to the end user and ensure consistent ranking in search engines.
The results were impressive and fast. In the first month of implementation, the number of site visits more than tripled compared to the previous average. Below are the main month-by-month performance metrics:
In addition to steady traffic growth, the website also began performing better in search engines:
The partnership between Charme Design and Dark n’ Black Agency is a clear example of how a well-structured SEO and content strategy can transform a company’s digital presence. Even with technical limitations, we were able to generate real, measurable results in a very short time.
With consistent month-over-month growth, more inquiries, and a website that now acts as an active demand-generation channel, this project shows that with the right tactics, online visibility becomes business opportunities.
Talk to our team now and request your free strategy session so we can analyze your business and guide you toward the best growth strategy.